Create and stand by your unique standard in writing. That standard is a combination of your strength and the readers’ want
The 80/20 rules is applicable everywhere. It is applicable in business, leadership, politic, entertainment, anywhere… you name it.
The same rule applies to persuasive writing.
Question: But how the 80/20 rule works here?
Answer: I’m glad you asked…
Persuasive writing is about your bridging with your reader. There is almost naturally a distance between you and your reader.
You and your reader has the very own standard of yours. You have your own set of thinking system. That’s how you look at the world and things happen around it. Your reader has her own set of thinking system. It was there, building up by all that she is experiencing in life.
Now, which one to look into?
Both. Yours and hers.
First, you look at your thinking on how you look at things from your own perspective. Then you write your persuasive writing point base on your thinking.
Next, study how your reader looks into the matter from her perspective. There is surely some point of hers you can use to build your credibility. Her prospective maybe not clear enough. Her stand maybe not strong enough. She may looking at the matter wrongly. Try to get as close as possible into her mind. Look into her perspective binocular.
This gave you power to maneuvers your persuasive writing. The more you understand your reader the easier for you to persuade her to take action. It is simply because you know which button to press at what time.
All you need to do then is to tailor your writing to suite your reader. Next, inject your own point, preferably the strongest one into your content.
In this situation, there are two important thing happens:
- You are writing from the prospective of your reader. What you are writing is something they already aware about. It is not something you just pluck from the sky and put it in front of your reader who will then looking at you in a confusing manner.
- You are writing from your own perspective on the matter. You are freely imposing your own standard. It is your own point.
A combination of the two gave you a very powerful persuasive writing. You are writing by knowing what your reader want, and then you inject your own content base on what your reader want.
The very good news is, only 20% writers did it. The remaining 80% are only doing either one of the two suggested above.
They either listen too much to their reader until they fear to bring up their own point. That point can be very persuasive, but they failed to inject into their content.
The other group of writers standing only by their own point. This is normally happens out of ego. They only impose their standard where very little or nobody interested in.
You are about to start writing your ebook but not really sure where to start? That is quite common. Novice writers experience it. Pro writers also experience it once in a while. I experience it also. However I keep refer to “the 30 Writing Tips For eBook Authors” Whenever I get stuck. You can refer to it too.
