The paramount objective of persuasive writing is to persuade your reader to do the very action you desired.
However, too focus on your persuasion will easily turn your reader away. Instead of associate herself with you, she ran as fast as she can away from you.
We need to balance the need to persuade her and the benefit she will get by being associated herself with you. Focus too much on taking her money will make you end up not making a single cent.
Your ability to balance your persuasive writing and benefits you provided determine your success.
Do not bombard her endlessly with offer after offer. Send her email that is not promoting any product. Send her those encouraging messages. There are lots of motivation messages circulating around. Forward some good ones to her. Do it without any string attached.
If you find some amazing facts in the internet, share it with your reader freely as you will share it with your well known friends. After all, she is your friend.
Your reader, like you and me are ordinary human being. There are times when we need to be encouraged by others. Sometimes we hate people sending promotional message so much until we click the unsubscribe link straight away. You do not want to lose your reader that way.
Your reader thrust you as an expert of your topic. She is not looking at you as marketer. Therefore you need to minimize the promotional email messages.
Yes, it is true that the very reason your get her email in your opt-in page is to enable your to promote your products. It is essential in your internet marketing. It is the only way you can make money
The problem comes when you overdo it. Sending email telling your reader “you got to have this” or “you got to have that” everyday will make your reader hate you.
That doesn’t mean that you should not sending promotional email to your reader. You still have to do it.
Therefore the keyword here is “balance”. You need to balance the need to make money and the need to give value to your reader.
Probably, out of 5 messages you send to your reader, 1 is promotional email where as the other 4 are informational email. With that your reputation will build up steadily. At the same time you insert your promotional message.
Understand: While people may tolerate persuasion, nobody want to be pushed too hard. It shows that you are trying to control him. Furthermore, it also shows your insecurity and desperation.
